Home products and electricals chain Argos sale almost half of its sales are made using the internet as the chain received a boost from mobile shoppers.
The store said 46 per cent of orders were internet based in the 18 weeks to January 4 compared to 42 per cent a year earlier. Demand though mobile devices soared 75 per cent to 20 per cent of total sales, from 12 per cent a year ago.
The company said that and an increase in demand for its 'Check and Reserve' service helped grow total sales at Argos 3.6 per cent to £1,808 million, an increase of 3.8 per cent on a like-for-like basis.
Terry Duddy, outgoing chief executive at Argos owner Home Retail, said: 'In its peak trading period Argos has continued to grow internet sales, which now represent nearly half of total Argos sales. This gives further reinforcement to our plan for Argos to become a digital retail leader.'
Duddy, who will be replaced as chief executive in March by Argos boss John Walden: 'As a result of the trading performance, we now expect to achieve full year Group benchmark profits towards the top end of the current range of market expectations of £90 million to £109 million. We remain on track to deliver the investment plans in both businesses.'
Sister chain Homebase, also owned by Home Retail, said like-for-like sales in the period increased 4.7 per cent. It did not say how much Homebase online sales grew.
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