UK online spending is expected to exceed £100 billion this year as online shopping accelerates on the back of smartphones and tablets.
The ecommerce trade body IMRG said it expects sales etail spending to grow by 17 per cent on last year's £91 billion. The IMRG counts ticket sales and holiday bookings as retail sales and so estimates for the size of the market are higher than many others.
IMRG chief information officer Tina Spooner said: 'With online shopping having become part of our everyday lives, the growth levels we are seeing in the e-retail market won't be slowing down any time soon.'
She added: 'With mobile and tablets now accounting for almost four in 10 visits to e-retail websites and 27 per cent of the UK online retail market, we expect growth to continue throughout this year with m-retail set to account for 30 per cent of online sales during the first three months.'
It also said around 25 per cent of high street multichannel shopping is now done via click and collect.
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