Berlin-based luxury fashion website Mytheresa.com has hired former Harvey Nichols fashion director Paula Reed to work on 'special projects'.
Reed was style director at Grazia UK before joining Harvey Nichols in 2012 for a year. She left the business in October ahead of a number of changes at the firm that have seen it appoint new chief executive Stacy Cartwright.
Reed becomes creative director and will help to expand Mytheresa's special projects with designers and brands, which are expected to include exclusive ranges.
Mytheresa was launched in 2006 as the online division of Berlin fashion store Theresa. Both businesses are owned by Susanne and Christoph Botschen and run separately.
Acton Partners acquired a minority stake in the site in 2010 and its annual revenue, according to the most recent documents, is €44 million (£36 million).
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