Amazon Controls A Quarter Of UK's Music And Games Market

One pound in every £4 spent on music, games and DVDs in the UK is spent at Amazon.

The shift in the market follows the online retailer's rise two years ago to become the biggest entertainment retailer in the UK, taking over from HMV.

However, new figures from research firm Kantar show that it has grown since then from 22.4 per cent to 26.3 per cent in the three months to December 22.

Kantar's Entertainment Retail Barometer is based on responses from 15,000 consumers.

The research showed that Game fought back after collapsing into administration in 2012 and secured market share on consoles. 

However, the figures also showed that HMV, which has reduced store numbers in the past year after also falling into administration a year ago, has lost share from 12.5 per cent to 8.5 per cent of the total entertainment market.