Tesco is preparing to launch same-day grocery delivery across the country as the battle for the online supermarket shopper goes up a gear.
The move would match Ocado’s existing service, which will be offered by Morrisons next year, and a same-day strategic plan being drawn up by Asda for next year.
Tesco is currently trialing the service in Mansfield and Nottingham that allows shoppers to order goods before midday for delivery after 6pm. Director for grocery home shopping Simon Belsham said the trial was ‘working successfully’ and he expected it to be extended to other areas.
A charge of between £3 and £6 is added to the order.
Tesco this week opened a 120,000 sq ft 'dark store' distribution centre in Erith in south east London. The supermarket has six of the warehouses which are laid out in a similar manner to stores to make it easy for staff to pick goods but not open to the public.
It can process 4,000 orders per day when it is at full-capacity and offers 30,000 products with the help of new hi-tech systems - 50 per cent more than the average store and 16 per cent more than its other online-only dark stores.
Tesco controls 47.5 per cent of the online delivery market and has focused its dark store opening programme around London where online grocery sales are growing faster than other regions.
It is understood that Tesco has continued to increase market share online despite losing out in store to discounting rivals including Aldi and Lidl and the more premium Waitrose.
The supermarket is also trialing a collection service at its convenience shop-style Express stores. The food is handed over from a Tesco delivery van parked behind the stores in Datchet and Harrow.
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