We're hearing lots of news coming through about Morrisons new delivery service following today's presentation to analysts.
We understand, the service is expected to launch on January 10 - after the trail that begins this month, and which has been much flagged on this site.
Morrisons has been busy today at the Forman's Fish Island salmon packing factory near the Olympic Stadium highlighting the excellence of Ocado's delivery model and its own fresh credentials. So we've already picked up a few interesting aspects of the service with more to follow in the morning.
Firstly, delivery charges will be split along clear lines costing £1, £3 or £5. There will also be a 'Fresh Check' at the doorstep to guarantee products are well within sell-by or use-by dates and otherwise all up to customer expectations. Unsatisfactory products will be immediately refunded.
There will also be a star-rating for fresh products - something Morrisons has picked up from its involvement with New York-based Fresh Direct.
Other than that, it has been busy emphasising Ocado's order accuracy, on-time record, slot availability, lower picking costs and Ocado's 'market-leading' delivery routing software.
More on this tomorrow - and we still wonder whether Ocado's model is simply too expensive - but it all sounds good on paper. And it will doubtless shake up the still patchy service offered by the remaining three of the 'big four' - Tesco, Asda and Sainsbury's, whose market share Morrisons will be looking to swipe with this venture.
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