The full two-minute version of the advert debuted during last night's X-Factor but 2.75 million people have also viewed the advert on John Lewis' You Tube channel. The growth was ahead of the 19 per cent increase in the 14 weeks of its financial second-half to date.
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Total sales at the department store during the week increased 7.1 per cent to 91 million, which analysts said translated into a 6 per cent like-for-like increase.
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