The department store said on Sunday that preliminary figures showed online sales last week rose 23.7 per cent compared to the same week last year. Online sales accounted for 31 per cent of the £101.4 million spent at the department store in the 7-day period.
The chain said mid-November was the earliest the £100 million barrier had ever been broken in the run up to Christmas. It said the onset of cold weather had helped.
Andrew Murphy, retail director at John Lewis, said: 'We're delighted to have achieved such a strong uplift in sales and it's clear that, as customers start to plan for Christmas, John Lewis is their destination of choice. All directories have put in an impressive performance and the online share result is a great testament to the strength of our omnichannel model.'
More details of the chain's performance so far this month are expected tomorrow and on Sunday.
No comments:
Post a Comment