Morrisons Appoints Former eBay Marketing Director To Key Digital Role

Supermarket Morrisons has appointed former eBay marketing director Amanda Metcalfe as its first digital marketing director.

Metcalfe will report to group marketing and customer director Nick Collard and be responsible for the development of digital marketing as Morrisons prepares to launch its online delivery service.

Morrisons plans to trial the delivery service over the coming weeks before the main launch in the Midlands in January. It will then extend the service to West Yorkshire soon after and hopes to cover 50 per cent of UK households by the end of the year including London.

Metcalfe left eBay, where she was marketing manager, in July after a year in the role. Reports in the marketing press suggested she did not have a job to go to at that time.

She joined eBay as its first UK and Ireland marketing director after the company identified Britain as the fastest-growing market in Europe.

She previously held senior consumer and digital marketing roles at flash sales site Cocosa.com, My-Wardrobe.com and in 2010 was interim head of online marketing at Sainsbury's.