Friday, 15 November 2013

Asda Will Triple Online Sales To £3 Billion, Says Boss

Supermarket Asda said it has just reached £1 billion in sales online and now plans to triple that over the next five years.

The target to reach £3 billion sales came amid a broad strategic plan laid down by the chain's chief executive Andy Clarke yesterday.

Clarke said increasing the availability of click and collect was a central part of the plan and the store plans to establish 1,000 collection points around the UK. He said he was not ready to release the names of partners but said they would include locations such as train stations and petrol stations.

The chain, which is owned by US retail giant Wal-Mart, also plans to invest £1 billion cutting prices over the next five years. Clarke said that was £400 million more than the current run rate of price investment.

Clarke told the Financial Times that prices in stores are still rising at more than three times the rate of wages and utility and food bills were denting families' spending power.

'People are already saying 'we will go to bed early rather than put the heating on'. That really brings it down to earth,' he said.

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