Marks & Spencer's online sales rose 28.5 per cent in the first-half setting it on course to meet targets laid down in 2010.
The retailer's online sales were an estimated £652 million last year, based on growth and figures for the business released in 2012. If growth continues at the same rate in the second-half M&S would make £838 million from its multichannel business in the full-year.
That would put it within targets laid down by chief executive Marc Bolland when he set the course for the business in 2010. He said at the time he wanted internet sales to account for between £800 million and £1 billion sales.
Bolland was forced to rebase overall targets for the business in 2012 because it was clear the chain was growing at a slower rate than he had expected.
But the the renewed focus on the internet business made by Bolland and multichannel executive Laura Wade-Gery has lifted sales. That has been helped by continued growth in the market and a second wind provided by the uptake of tablet computers.
Marks & Spencer said 55 per cent of its multichannel orders are now picked up in store. It also said its plan to split from partner Amazon, which operates its web platform, is on track for spring next year.
Overall profit at the business declined 9 per cent to £262 million as it struggles to revitalise womenswear sales.
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