Fashion phenomenon Boohoo.com is targeting a number of Western European countries for expansion in the new year as it seeks to map out its international strategy ahead of a stock market listing.
The fast growing Manchester-based fashion retailer is aiming for growth in Germany, France and Spain and is recruiting a raft of new staff to establish a significant international team in the new year.
The company wants to take on bilingual staff to help build a series of beacheads that will build on existing interest in the countries for its fashions targeting 16-25 year-olds.
Boohoo confirmed last week it plans to launch a stock market listing in the first quarter of next year that could value the company at £500 million.
It is estimated that the company is currently making about £100 million a year following a successful two years during which it has increased its advertising budget to grow from its northern heartland.
The company is owned by a number of shareholders who stand to benefit from any sale that include co-founders Mahmud Kamani and Carol Kane.
For more on Boohoo, see our Online Retail Stars of 2013 Report: Boohoo.com.
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