Sainsbury's Launches Delivery Pass To Compete With Tesco and Asda

Sainsbury's has launched an annual Delivery Pass subscription service following rivals Tesco and Asda which began offering similar services earlier this year.

The pass includes a £75 mid-week subscription that allows free grocery delivery for a year from Tuesday to Thursday. For £100, customers can access the 'Anytime' service allowing free delivery any day of the week.

Sainsbury's: Online Delivery Loyalty Pass

Delivery is restricted to once per day and orders need to be over £40 - similar to the Tesco and Asda services. To help launch the service, Sainsbury's is offering double nectar points on shopping for new subscribers until December 31.

The Sainsbury's service demands a bigger commitment from customers than others. Asda launched a three month pass six weeks ago which, after an initial offer of £15, rose to £24 on November 1.

Asda said at the time that the pass is cheaper than Tesco whose three month Delivery Saver is £36 and compares to £32.97 at Ocado which charges £10.99 a month for a twelve month Smart Pass contract.

Asda also said its pass offered free delivery across food, clothing and home ranges while Sainsbury's is solely on food.

The passes are a way for supermarkets to bind shoppers into loyalty schemes as lower disposable incomes and price comparison sites have driven them to be more inclined to switch from one retailer to the next to find the best offers.