Boohoo.com is working towards a stock market listing by March that would net founders Mahmud Kamani and Carol Kane a fortune.
Kamani is understood to be determined to prove his firm is worth an initial £500 million which has been aired to possible investors by pressing home strong Christmas trading in January.
We estimated earlier this month that the business would turnover between £75 million and £100 million in the year to February. Rumours of the float plan were circulating as far back as June with advisory firm Zeus capital exploring possible routes to the market.
It is understood that Boohoo.com will try to present itself as an 'Asos Mark II' with as much growth potential as its larger, London-based rival. Asos is currently valued at more than £4 billion and is understood to be considering shifting its listing from the more speculative Aim market to the FTSE next year.
A market report in the Daily Mail newspaper today suggested that Kamani and Kane may struggle to get the £500 million valuation they have been touting to possible investors.
For more on Boohoo, see our Online Retail Stars of 2013 Report: Boohoo.com.
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