Tesco has appointed a new multichannel strategy director in the latest move to help improve its online strategy.
Karen Dracou, formerly head of omnichannel at John Lewis, will report into group multichannel director Robin Terrell who the supermarket recruited from department store House of Fraser earlier this year.
Dracou had reported into Andrea O'Donnell until her departure to Hong Kong department store Lane Crawford and had temporarily reported to John Lewis managing director Andy Street.
In January, John Lewis appointed head of online Mark Lewis who was previously chief executive of delivery firm CollectPlus.
Tesco boss Philip Clarke is reorganising the supermarket and trying to improve its online offer.
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