Homewares and fashion designer Cath Kidston has relaunched her website to allow local payments and plans to introduce foreign language sites beginning later this year.
She has recently relaunched the site as part of its 20th anniversary celebrations and has also begun accepting euros and dollars. The site gives options to select delivery to more than 90 countries in Europe, the Middle East, Asia and the Americas.
So far few of the sites offer targeted product options or local currencies and none are translated to foreign languages. But the retailer will begin trading from a French language site by Christmas.
The new developments are part of a tie-up with BT Expedite which has introduced online ratings, reviews, wishlists, e-vouchers and a range of delivery options such as click and collect as part of the relaunch.
Cath Kidston announced in May that it had selected BT Expedite and Fresca to revamp the website following record online growth outside the UK, especially in the US and Australia.
The site is now integrated into the retailer’s call centre as part of an overhaul of the system that allows internet customers to manage their orders over the phone.
A mobile optimised site will go live in the coming weeks.
Amy Bastow, e-commerce director at Cath Kidston, said the recently relaunched site is 'trading well'.
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