Menswear retailer Moss Bros said it plans to launch a series of overseas websites after a surge in sales at its internet business.
The retailer said it plans to launch 'a number' of country-specific websites in the second half of its financial year that will allow customers to pay in foreign currencies.
Total internet sales at the business increased 164 per cent in the six months to July 27 compared with an increase in 138 per cent in the first 18 weeks of the year, according to a statement this morning.
The increase followed the relaunch of the site in January but accelerated after it added a mobile friendly option in May, it said.
'The new retail website has seen significant increases in customer traffic flow and conversion rates from launch,' the company said in a statement this morning. The addition of the mobile-friendly site in May had 'an immediate impact' and already contributes 8 per cent of internet sales.
Moss Bros also plans to introduce a transactional website this month for its suit hire business - which contributes 17 per cent of total sales at the business. It will be launched with a full catalogue offer but will not be transactional until November, in time for the Christmas hire season and the 2014 wedding season.
Total sales at the business increased 1.2 per cent in the six month period and like-for-like sales at its retail business, excluding suit hire, increased 1.7 per cent. Overall like-for-like sales were level after a dip in demand during this year's wedding season hit its hire business.
Profit at continuing operations was level with last year at £2.2 million. But Moss Bros said it increased its dividend by 50 per cent to illustrate its confidence in its future trading plans, store refit programme and a more targeted marketing strategy.
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