Online sales rose back to normal levels in August after the summer heatwave prompted a mini-boom for the high street the previous month.
The data from internet trade body the IMRG, which includes clicks and bricks retailers, indicate that sales in July increased 18 per cent compared to the same month the previous year - double the growth rate of July.
The figures confirm data from other bodies such as Barclaycard and our analysis last month that online ales in the first half of August had already rebounded from the lows of July.
The IMRG-Capgemini e-Retail sales index recorded an increase of 9 per cent in July when shoppers opted not to shop online amid the summer heatwave and instead flocked to high street stores.
The online sales increase in August was split between pure-play e-commerce retailers which saw a 19 per cent increase and clicks and bricks retailers whose sales increased 17 per cent on average. It also said that mobile sales increased 133 per cent in the month.
The IMRG has recorded a 15 per cent growth so far this year over the same period a year ago.
Tina Spooner, chief information officer at the IMRG, said: 'As retailers gear up for the lucrative festive trading period, we anticipate that the UK online retail sector will maintain double-digit growth during the fourth quarter, unseasonal heatwaves permitting.'
Home and garden retailers were again among those who benefited most with online sales up 25 per cent. Electrical sales increased 18 per cent, clothing sales rose 18 per cent. Average basket sizes increased from £72 to £77 - a rise of 6.9 per cent.
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