Asos Redraws Buying And Merchandising Teams As Part Of Latest Reshuffle

Asos has promoted three of its key executives as part of its ongoing reorganisation to prepare for significant overseas growth.

The newly defined structure will see all the functions of men's and womenswear buying, merchandise and design split with both divisions reporting to the new position of retail director.

Maria Hollins has been promoted to retail director from trading director. She joined Asos in November 2011 after one-year stints as an interim director at Fenn Wright Manson and Whistles. Before that she was at Arcadia group for 19 years, rising through the ranks to become merchandise director.

She takes full responsibility for merchandising, design, sourcing and production across both men's and women's product.

The reshuffle comes as Asos prepares to announce a surge in international sales of around 50 per cent tomorrow as well as solid domestic growth.

Stefan Pesticcio and Nick Loveday will continue to report to Hollis as part of the restructure with each promoted to retail director - menswear and retail director - womenswear respectively.

Pesticcio, a former head buyer for menswear at Debenhams, has been at Asos since 2006, the company said. Loveday was also formerly at Arcadia Group until he joined Asos in September 2012 as merchandise director.

Louise Jenkins-Yates, previously head of merchandising - womenswear rejoins Asos from maternity leave as retail director - outlet, another newly created role.