Majestic Wine plans to revamp its web site to allow more flexibility as it prepares to grow the business over the next five years.
The site will allow customers better access to stock availability in local stores, a second store-front for its French business and to provide better product recommendations including blogs, videos and wine guides.
Majestic Wine has selected Intershop as its e-commerce platform provider and Javelin Group as its systems integrator.
Majestic Wine e-commerce director Richard Weaver said the solution needs to fit the business 'today and for future growth'.
'We wanted a best-of-breed product capable of meeting our requirements from a vendor which continues to invest in and develop its solutions. Intershop’s comprehensive content management system and simple back-end tools impressed us. Furthermore, Intershop’s platform is not resource hungry, which was a pleasant surprise given all the functionality available,' he said.
As part of a closer integration with local stores the system will fit with Fredhopper, the selected search an navigation solution for its delivery network.
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