Selfridges Aims Higher As International Markets Buzz Over Its New Website

Luxury department store giant Selfridges is expected to widen its international delivery plans after the huge success of its initial launch.

The London-based store group began delivering to 12 countries in Europe on August 28 and plans to extend that to 40 countries including the US, South America and Australia next month.

However, after beating initial sales forecasts by 1,000 per cent it now plans to roll out to more countries, including China, at the same time, according to Retail Week.

More than 25 per cent of the retailer's traffic arrives from overseas, particularly countries such as the Middle East, the Far East and the US. It's newly adapted site has simplified duty, delivery and refunds VAT to shoppers outside the EU immediately.

Since the European launch Sweden has been the most popular market.