A new measure of online sales launched by Britain's main retail industry body suggests that the internet now accounts for almost a quarter of clothing sales.
The BRC-KPMG Online Retail Sales Monitor shows that sales over the internet accounted for 22.5 per cent of fashion sales last month, a rise from 19.7 per cent in the same month last year. Footwear sales grew to 23.4 per cent from 20.5 per cent in the same month last year, according to a report in Retail Week.
The monitor includes 50 retailers representing about 30 per cent of non-food sales online.
Online non-food sales increased 15 per cent in August compared to an increase of just 4.8 per cent last year, a record low blamed on the Olympics. The BRC said online sales now make up 16.4 per cent of all sales.
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