Argos Appoints 'Voice Of The Customer'

Argos has appointed a marketing director that it says will be the 'voice of the customer' as part of its digital transformation plan.

The chain, which has over 700 shops, said Stephen Vowles will take responsibility of the customer experience across the omnichannel business, analysing customer demands and behaviour and personalised marketing. He joins September 30.

Vowles joins from Ladfbrokes where he was customer experience director. He resigned in May saying it was the 'natural time to move on' after restructuring the marketing functions of the business.

He was chief marketer at Ahold's Stop and Shop chain in the US prior to that and also worked at Sainsbury's, Thmoas Cook and held various roles within Proctor and Gamble prior to that.

'Stephen is a great addition to a strong leadership team. He will play a pivotal role within the leadership team as the ‘voice of the customer’ within Argos, leading the drive to become a more consumer centric company and the repositioning of the brand and customer experience to be a universally appealing digital retail leader,' said Argos managing director John Walden.

Vowles said: 'It’s a great time to be joining Argos, when the company is undertaking such significant transformation, supported by a strong and well-funded plan. I’m looking forward to being part of that step-change, building on the existing customer base and a unique position in the market to open up a better way of shopping to a much broader audience.'