Wednesday, 3 July 2013

Wiggle.com Sales Surge 21 Per Cent From Olympic Boost

Cycling web site Wiggle.com has increased sales by 21 per cent after more shoppers bought cycling gear following Britain's success at the Olympics.

The site said sales in the year to February 3 increased to £140.8 million compared to the previous year. Profit rose 2.1 per cent to £14 million, before interest, tax, depreciation and amortisation were taken into account.
Wiggle Sponsors Women's Cycling
Team Wiggle Honda

Chairman Andy Bond said trading since the end of the year had accelerated. ‘Current trading is strong with the business posting a faster rate of growth in the year to date compared to 2012. The company is enjoying continued high growth in the UK where it remains the strongest player in the enthusiast bike, run and triathlon market.’

Investment in range, web site improvements, better distribution, IT and marketing had meant Wiggle consolidated its position as the UK’s biggest bike kit web site, he said.


He said: ‘It also continues to expand internationally, seeing a positive return from its ongoing investment in infrastructure and customer experience.'

Both UK and international sales grew by a fifth and margins increased by 15 per cent, Bond said. Europe, Australasia and the Far East remain key targets for growth. However, currency depreciation in Japan meant that recenue from the country was hampered during the year.

Over the 12 months, Wiggle.com, controlled by private equity firm Bridgepoint, said it received over 70 million shopper visits to the site, dispatched over 2 million orders and sent out around 150 million email communications to customers. 

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