Sunday, 21 July 2013

Tesco Installs Web Terminals For Clothing Ranges In Store

Supermarket Tesco has launched web terminals in three of its stores to give customers access to its full clothing range online.

The kiosks have been installed in stores in Coventry, Woolwich in South London and Pitsea in Essex and will give shoppers the option of home delivery or collection in store at a later date.

The kiosks are being powered by digital commerce specialist Venda and linked to a chip and pin card payment to allow shoppers to pay at the terminal.

Tesco says the trial will allow customers to find promotional offers and see the full range of its F&F Clothing stock without leaving the shop.

F&F Embelished Cuff Blouse in Orange at £18




'We recognised that it didn't make sense for customers to interrupt their shopping experience if they can't find what they're looking for in-store - and having to search again for the item online when they're back at home,' said Andrew Beale, head of multichannel and digital development for F&F Clothing.

'The introduction of the instore technology effectively brought together our online and instore offering and allowed customers to make purchases instantly- even if product weren't available online,' he said.

It will use Venda's SaaS-based commerce platform.

No comments:

Post a Comment