Chemist Direct Reports Massive Hike In Affiliate Revenue

Chemist Direct has reported a 350 per cent increase in revenue it receives from affiliate marketing firms.

It appointed Optimus Performance Marketing in February to help improve communication with affiliate sites that recommend and review its products. The step has significantly increased traffic via the third party sites, it said. 

Innovations included a weekly newsletter sent to affiliates to highlighting overs and discount codes and direct communication between Optimus Performance and affiliates to raise the firm's profile.

'The increased and regular communication with Optimus has helped our affiliates become more familiar with the Chemist Direct brand, gain us more visibility and exposure as well as help grow revenue for the long tail affiliates,' said Chemist Direct marketing manager Harvey Bahia.