Amazon has imposed a minimum order value of |£10 for its free delivery service as more retailers look for ways to cover the cost of shipping.
The online retailers said it would impose the restrictions with immediate effect on all items excluding books, music, DVDs, video games and disc-based software. It will also include orders that include any of these items and another product that would normally be chargeable, such as a DVD and an HDMI cable.
Amazon explained: 'Whilst the change will affect only a very small proportion of orders, it will allow us to offer you a significantly expanded selection of lower priced products.'
However, other retailers have been seeking ways to cover the cost of deliveries such as including express services or next day guarantees.
One blogger said: 'It’s a blow for consumers, but one that will likely have little effect on its popularity. There’s no word on a similar change for the company’s policy in the United States, but that could only be a matter of time.'
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