Furniture retailer Dwell has been acquired from administration by its founder Aamir Ahmad.
Ahmad has initially agreed to take five of the 23 stores rescuing about half of the firm's 300 jobs. He told the Daily Telegraph he would do 'everything he can' for angry customers who face losing £1 million in deposits.
Ahmad established the business primarily as a catalogue retailer 10 years ago but left the business in November. The stores he plans to reopen immediately are: Tottenham Court Road, Westfield London, Westfield Stratford City, Lakeside in Essex, and Barton Square in Manchester. Ahmad is in talks with landlords over leases on other stores.
He told the newspaper: 'Our priority lies with the customers and suppliers who have been let down by the former management. We are working hard to try and resolve the issues, in particular outstanding customer orders.'
He added: 'Although we are not legally obliged to, we are doing everything we can to find a solution for customers who have lost out. Our primary goal is to help customer and suppliers regain their trust in the Dwell brand.'
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