PoundPanda.co.uk has emerged as the third online pound store to launch in less than a week.
Its launch last Friday followed HereForAPound.com, believed to be the first ever pound store and which launched last week, and Poundshop.com, which launched on Tuesday.
PoundPanda.co.uk stocks 2,000 products and promises nationwide delivery for £3.95. It is owned by Manchester importer Shonn Brothers which is hoping the wider range will attract shoppers away from its two rival sites, both of which carry about 1,000 lines each.
Managing director Nicky Shonn told the Grocer: 'The concept of an online pound shop is certainly untried and untested but I think the market is certainly ready for it.'
He said it was a 'natural step' for his import business selling kitchen and household products, personal care and toys online.
The importer, which already runs a shop on Amazon's Marketplace, will operate the service from its existing 100,000 square foot Manchester warehouse.
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