Boohoo.com has lined up the former chief executive of Selfridges Peter Williams as its chairman as it prepares to launch a £500 million float next week.
Williams on the board of luxury department store group for 13 years where he served as finance director and chief executive. He was crucially also a non-executive director at Asos for eight years until December.
Former shop direct chief executive Mark Newton-Jones is also expected to be appointed as a non-executive.
The speculation comes as the anticipation around Boohoo.com’s initial public offering on the London Stock Exchange reaches new levels following the successful float of AO.com yesterday.
AO.com, which listed on the LSE as AO World, hit the top end of expectations with a debut valuation of £1.2 billion. But shares then rocketed yesterday.
Boohoo is targting a £500 million valuation which is based on a projection of around four times its current sales - the current slide rule measurement for valuing ecommerce firms.
That would make the stake held by controlling Kamani family worth around £400 million and co-founder Carol Kane about £50 million.
For more on Boohoo, see our Online Retail Stars of 2013 Report: Boohoo.com.
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