Boohoo Launches Plus Size Collection As It Broadens Ranges Ahead Of IPO

Boohoo.com, which is preparing plans to list shares on the stock exchange, has unveiled a plus-size collection and plans a bigger range next year.

The 37-piece Boohoo Plus launch includes sizes 16-24 and will be followed by a much larger range in March.

Boohoo described the range as 'ultra-flattering, fashion-forward, full-on fashion for a fuller figure'. Prices range from £12 for a Sophia Crepe Jersey Wrap Skirt to £26 for the Ashley Lace Skater Dress.

The plan will help broaden the online-only retailer's shopper base as it prepares to sell shares on the London Stock Exchange in the first three months of next year.

Last week it revealed sales in the year to February increased 132 per cent to £67.2 million. It is understood to have experienced a significant uplift in sales since then and is also planning an overseas push.

Boohoo Plus: 'Ultra Flattering and Fashion Forward'

For more on Boohoo, see our Online Retail Stars of 2013 Report: Boohoo.com.