Clothing retailer Boden has increased sales by as much as 19 per cent following a review of its operations and website design for tablets.
The retailer tested several possible several variations of a new menu design across three of its regions and found the winning design improved sales by an average of 14.3 per cent, with sales in the most improved region 18.6 per cent.
The boost was part of a review of operations across its territories using HP Optimost, HP Autonomy's multivariate testing (MVT) technology.
Paul Knutton, ecommerce manager at Boden, which operates in the UK, Germany, Australia, the US and France, said: 'How our customers interact with us is constantly evolving. To make it easier for our customers to buy from us, we need to better understand their online behaviour, use that insight to quickly make improvements to our journeys and then measure the impact on conversion.'
'All this needs to happen across an ever-growing number of devices and operating systems. HP Optimost helps make that possible,' he said, without saying which countries had benefited from the uplift.
HP Optimost tests combinations of web elements including layout, graphics, text and calls to action.
Rafiq Mohammadi, general manager, Marketing Optimisation, HP Autonomy, said: 'HP Optimost offers businesses a way to make simple improvements to their web platforms which can produce dramatic results. Retailers will find that design changes which seem small can unlock huge amounts of hidden value.'
No comments:
Post a Comment