Almost a third of money spent on Cyber Monday was online as shoppers favoured the internet to find fast deals on clothing and electronics.
According to analysis by Barclaycard, online spending accounted for 29.5 per cent of all spending on Monday December 2. Online spending rose 9.7 per cent and total spending increased 4.3 per cent.
The online growth on the day was led by spending on family clothing, which increased by 26 per cent, electronics by 20.4 per cent and gaming up 39 per cent after the release of Microsoft's X-Box One and Sony's PS4 consoles.
Chris Wood, Barclaycard managing director, said: 'This year's Christmas shopping has got off to a good start as consumers go shopping with a bit more confidence than they did last year.'
He said: 'We continue to see shoppers practice fiscal responsibility and keep up their search for value by shifting more of their shopping online and waiting for discount days such as Black Friday and Mega Monday.'
'The search for value is a pursuit that is paying off. We've seen average spend per transaction consistently come down, with shoppers now paying 5.4 per cent less per transaction than they did three years ago,' he said.
Meanwhile, in separate figures, Barclays said an estimated £1 billion would be dispensed from cash machines yesterday as shoppers prepared for the last push.
Over 15 million adults (31 per cent) plan to shop today and spend an average of £196 each. A quarter of those asked said they would use today to shop for the 'final few items'' 16 per cent said they would only be shopping for 'stocking fillers and extra presents' and 16 per cent said they had done their present shopping but needed to buy food and decorations.
However, 15 per cent said they had bought a few presents but still had 'the majority' left to buy and 9 per cent said this would be 'their first day' of Christmas shopping. Another 6 per cent said they had finished but wanted to go shopping to 'revel in the Christmas spirit.'
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