TM Lewin Revamp Boosts Web Sales By £1 Million

A redesign of shirt maker TM Lewin's web site has boosted sales by £1 million.

The new design includes more detailed photography, a zoom facility, more images of individual products and an option to buy a complete outfit in one click to avoid trawling though the site to get a recommended look.

TM Lewin: Web Sales Account For a
Quarter of the Business

According to Drapers magazine the retailer's director of home shopping Andrew Mossman said the overhaul six months ago in May has also increased men's suit sales on the site by 70 per cent.

The new technology for the site, which accounts for 25 per cent of the retailer's sales compared to 18 per cent in 2011, was provided by Ecommera.