HMV's app has gone live on Apple's App Store after being rejected last month for violating the store's guidelines.
The app has returned for the second time after first being approved in September. But it now does not allow users to download MP3s directly via the app. Instead, users have to go to a separate site - HMV's mobile website - in order to download music bought from HMV.
The app still allows people to identify artwork and songs, what music industry news website digitalmusicnews.com said makes it a 'glorified Shazam'. HMV said the process was 'very simple and straightforward' and could be done though Safari.
The site also gives 30 second previews of tracks available at HMV. But it all makes the app less pertinent for HMV and for users since it disconnects the experience of discovery from the instant hit of the purchase.
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