River Island has launched an app for Android devices as it seeks to reach new audiences.
The app has been built in partnership with No Need For Mirrors and allows customers access to a range of services such as browsing the full catalogue or viewing their order history on their mobile phones, according to Drapers magazine.
The chain launched its iPhone app three years ago and also has an IoS app for the iPad.
Doug Gardener, chief information officer at River Island, told the magazine: 'Downloads from the Google Play store exceed those from the App Store. This makes it an important channel for River Island to reach our customers and plays a key part in our multichannel strategy.'
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