Fashion retailer Ted Baker has overhauled its internet arm ready for international growth and added a 'click and collect' service.
The company said the new launch with allow the site to better reflect the levels of customer service shoppers receive in store. The site will adapt to the tastes of new visitors and take into account their browsing history.
The click and collect service is available at all its stores but excludes its airports, outlet stores and concessions. Ted Baker says on its website that customers must wait 5-7 days for the order to arrive in a store from the time it is sent from the warehouse.
The fashion brand worked with digital agency Poke and software solution company Neoworks on the project.
The site features two separate templates depending on the gender of the customer and a total of 27 templates at launch to allow the site to be adapted according to season and region as the brand develops overseas. The site will be extended to the US, where it already accepts orders from, and Australia, where it does not yet do so.
Craig Smith, brand communications director for Ted Baker, said: 'The new site is fast, fully responsive and supports our growing number of omnichannel activities. But, just as importantly, it’s full of the unique details, clever touches and attention to detail, which makes Ted Baker so engaging.'
Head of ecommerce at the retailer Eve Henrikson said: 'The new platform is an ambitious project and affords Ted a very hard-working digital presence on which to inspire, trade and serve our fast-growing customer base. Its focus on flexible content management, personalisation and merchandising functions affords us a wealth of trading opportunities and the responsive design caters for the changing profile of customer use.'
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