Tesco is poised to launch an in-store app that will allow customers write up their shopping lists and navigate the shop.
An iOS version of the app, dubbed 'MyStore', has just received approval from Apple's App Store team and will be tested in Tesco's Chelmsford store from later this month. Marketing Week said it would be tested for three to four months.
Customers will gather their shopping lists using the app either while at home or when out and about and it will also help them navigate to the items when they arrive in store. Other functions will be added and in the future and an Android version will be launched after the current version has been tested.
Hilda Jenkins, Tesco.com's head of mobile, is reported by the magazine to have said at the Apps World Europe Conference: 'At Tesco, we're already looking at what the store of the future will look like. We're looking at the customer's journey... and thinking how can we make that easier.'
No comments:
Post a Comment