The independent fashion retailer's web portal Farfetch is planning to launch native language sites in Russia and China as part of massive overseas expansion plans.
The site, which allows independent fashion shop owners to sell on the internet, has already seen 'rapid growth' from these markets over the past 12 months, according to Drapers magazine.
The strategy is expected to be implemented next year and Farfetch chief operating officer Andrew Robb said other territories will be included 'further down the line'.
Farfetch investors include publisher Condé Nast which gave the site $20 million (£13.3 million) in March. José Neves said at the time the investment would support growth into 'new markets'.
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