Pharmacy chain Boots is gearing up its multichannel operation in time for Christmas as it seeks to make shopping for its customers as convenient as possible.
The new UK managing director for health and beauty Simon Roberts told Retail Week magazine that it is rolling out iPads into stores and a next-day 'click and collect' service.
Roberts said the firm launched an in-store marketing campaign last month encouraging staff to drive customers towards its online offer.
Health and beauty has one of the lowest penetrations across the UK's e-commerce market. But the latest surge in the online market on the back of tablets and smartphone usage is expected to hasten the shift to the internet.
He told the magazine: 'We have big ambitions this Christmas. It will be about convenience and we have a compelling offer.'
Roberts last month assumed the responsibilities of Alex Gourlay who left in August to take an executive position at US drugstore Walgreens. The US giant owns about half of the Boots business.
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