Ted Baker To Launch International Web Platform As Sales Rise 52%

Fashion brand Ted Baker said it is preparing to launch a new e-commerce platform to help grow international markets after web sales rose 51.6 per cent.

The firm said the new system will begin operating by the end of this financial year and will provide 'local content' to European customers.

E-commerce sales in the 28 weeks to August 10 increased to £9.4 million helping increase total group revenue by 30.9 per cent to £155.2 million in the period. Profit before tax increased 49.7 per cent to £11.6 million.

The company said its existing e-commerce business is based in the UK primarily serving the UK and Europe while it has a separate site dedicated to the Americas. It also has an e-commerce arrangement with some if its concession partners, such as House of Fraser.

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