Sports Direct plans to offer hard-up consumers credit to use for shopping on its website.
The discount retailer's chief executive Dave Forsey told the Financial Times it would introduce the payment terms later this year. It would be a similar model to that used by traditional catalogue retailers which have historically targeted hard up shoppers.
But it is also one used successfully by the likes of Next which began only accepting customers on a credit basis but then extended the payment terms to include cash.
Forsey said: 'Next is the one we benchmark ourselves against [for this new strategy]. Their delivery options are fantastic for the customer.'
He said he wanted to give customers 'as many different options as possible'.
Next attracted attention recently when the Telegraph reported it was banking £150 million a year in interest charges from customers using its Directory. The numbers were revealed in its annual results last month when it revealed it had overtaken Marks & Spencer in profit terms for the first time.
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