Robinson, who has previously run M and M Sports and Tesco Direct, was drafted in as chief operating officer in July last year. He replaces founder William Cooper who will take the chairman's role.
Quentin Griffiths, Cooper's co-founder, also helped set up Asos.com.
Members-only site Achica plans to increase international sales as well as extending its ranges and improving the website over the next 12 months. It mainly sells discounted, higher value furniture and home products.
Cooper said Robinson had 'already played an instrumental role' and described the company's future targets as 'ambitious'.
Robinson said: 'Having been trading for four years, Achica is still a relatively new business and it is growing rapidly in size, product offer and operations. The company has achived some notable landmarks in the past few months including membership reaching 3 million, the launch of the first flashsales antiques department, a new ad campagin based on the theme of 'discovery' and acceptance into the Government 'Future Fifty' scheme for high-growth businesses.'
'The coming years will be critical in growing Achica as the business looks to expand domestically and internationally.'
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