Mulberry, the luxury brand best known for its handbags, has relaunched its website as it aims to make it more usable across different technologies and for overseas shoppers.
The site provides a simple layout and greatly enhanced product details such as precise dimensions and multiple photographs to highlight product detail, interior and relative size.
Digital agency Poke directed the redesign and the launch with e-commerce consultancy Tacit Knowledge, which used Hybris software.
Mulberry is hoping to quickly capitalise on overseas demand while the brand remains hot in places it may not immediately be able to secure a full retail or wholesale presence.
Some users have spotted issues with the site - Econsultancy says the mobile experience can be unpredictable and a little frustrating, for example. But the site seems more straightforward than many of its peers and a step away from the traditional luxury approaches that hamper the user experience with unnecessary content and functionality.
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