The former boss of British fashion brands Aquascutum and Pringle has stuck a deal with Harvey Nichols to stock her previously online-only range.
Kim Winser's Winser London was launched online in February and has already drafted in models such as Yasmin Le Bon to promote the range.
According to Winser, 54, on her website the label has agreed to open a concession in the store's Knightsbridge flagship and will also sell the range on Harvey Nichols website.
It will trade for eight weeks from tomorrow. Winser told the Sunday Times she had tested the pop-up format in Gerrards Cross, Buckinghamshire earlier this year.
'It's a nice part of Britain but, like most high streets, there are lots of empty shops. We had success there with more than double the sales we expected.'
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