Clothing brand Gant has relaunched its UK website to make it easier for shoppers to use from smartphones and tablets.
Gant’s UK managing director Fergus Patterson said the site already represents a ‘very significant percentage of our UK business’ and said the relaunch is part of a plan to make shopping at the brand ‘seamless’.
The brand is also launching a click-and-collect service that will be available on checkout making collection possible from the Regent Street store or 15 destinations worldwide.
He said: 'We know that a large proportion of our customers shop with us using mobile browsing technology and we want to ensure we give those customers a consistent browsing experience, so that shopping with Gant online is as enjoyable and as seamless as possible.'
Gant moved its UK and Swedish sites to a new operating platform last September. It is currently launching its New York-themed autumn collection into stores.
The brand’s UK business was the first Gant territory to launch a transactional site in 2009. Patterson, who joined in December last year, said that made it one of the first brands in the UK to operate a transactional website.
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