US retail giant Wal-Mart said it is developing its own software to give it a competitive advantage in its bid to grow online.
It has also spoken of its ambition to keep a 'faster and faster' pace with the ever changing digitally aware customer.
Speaking at the Barclays Capital Consumer Discretionary Conference in New York, chief executive officer of its global e-commerce operation Neil Ashe said: 'We have made the strategic decision to in-source our technology around e-commerce. We can't do what we want and need to do with off-the-shelf solutions.'
Wal-Mart is preparing for an online battle with entrenched internet firms like Amazon in the US even though one of its executives said recently that online sales this year were only expected to be $9 billion. It doesn't disclose the figures as part of its normal financial releases so it is not clear what that figure compares to last year. But it compares to Amazon's revenues of $61.1 billion in 2012 which has more than tripled since 2007.
Ashe added: 'Our global technology platform empowers us to change, certainly faster than anyone else, and almost as fast as the customer,' according to US magazine web site Supermarket News.
No comments:
Post a Comment