Catalogue and online clothing retailer Boden will continue to distribute hard copies of the catalogue despite the vast majority of its orders being taken online.
Majority owner Johnnie Boden said the catalogue remains vital to the process because people like to browse them before switching to the internet to order. Boden, who owns 60 per cent of the shares, told the Independent newspaper when the firm had launched web only products they 'did not work very well.' Nine out of ten orders are now made online.
The firm distributes 50 million catalogues a year and he admitted that cutting back on distribution would save the company money. Last week it said international sales had overtaken the UK for the first time in the past few months and that the US accounts for $200 million sales. It also delivers to Germany, Japan and India.
At home, the first part of the year has been difficult but sales saw improvement in April. Boden also said he had no plans to sell the business baring 'an amazing corporate deal that falls into our lap'.
The most recent accounts for Boden show sales in the year to December 2011 increased 6 per cent to £246 million. However, profit plunged 45 per cent to £18 million.
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