The site launched this week and aims to continue what the US has proved to be very good at but fewer firms - on or offline - this side of the Atlantic have done.
Many UK retailers overlook the over 50s market, which accounts for a third of internet users in the US. Some of the success of John Lewis and Waitrose in recent years has been attributed to their appeal to older shoppers while others, such as Marks & Spencer, have been accused of failing to keep pace with the aging population.
Amazon 50 Plus Active & Healthy Living can be found through Amazon.com's main store and offers ranges from vitamins and incontinence underwear to travel accessories and Kindle books.
It allows North American users to automatically re-order goods such as vitamins using Subscribe & Save feature and includes coupons that can be 'cut out' by clicking on them to enable them to be automatically deducted at the checkout. Product tips and advice are also included.
An Amazon spokesman said it offers hundreds of thousand of items from 'vitamins and blood pressure monitors to skin care items and books on traveling the world'.
 |
Amazon's over 50s site: for US customers |
Tags: Amazon, Marks & Spencer, John Lewis, Waitrose, Amazon 50 Plus Active & Healthy Living, over 50s, online shopping, well-being, ecommerce, health and beauty, Kindle
No comments:
Post a Comment