Amazon will begin giving customers free downloads of albums when they buy the vinyl version.
The strategy comes just four months after it began doing the same thing for CDs and will mean the MP3 gets added to the customer's Amazon Cloud Player library.
It's also back dating the offer to any purchases made since 1998.
Autorip is clearly a way for Amazon to try to combat internet rivals but also highlights how far High Street music retailers like HMV have fallen behind.
It's an additional feature that will no doubt tip the balance towards Amazon for some customers. The other benefit for Amazon is that it ties customers into their retailing world for next to no cost.
Of course, the usual small-print applies that might make some more wary users think twice (some of the tracks will be traceable so if 'leaks' occur they can be traced back). Downloads are also far lower quality than CD (wav.) music files.
It's also only available in the US at present.
It's also only available in the US at present.
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